Food packaging is a key element in maintaining the safety of food items, and they are also important in how they are marketed. Packaging food in an airtight container helps keep it fresh longer, increasing its shelf life. Also, food packaging design can affect a customer's perception of a food item, making them more or less likely to purchase it.
Food packaging can take a number of different forms, depending on the needs of a business. For restaurants that offer takeout, food packaging can be simple things like pizza boxes or plastic or Styrofoam containers. It's important that the food items are able to fit comfortably without cramming into the food packaging, and that they are sturdy enough for a customer to transport from place to place.
When mass-producing food, some food packaging equipment may be necessary. Heat-sealing and shrink-wrapping machines can help food maintain its freshness by expelling all air from the packaging. This is often used for meal-in-a-bag food items, like salads. Other possible options for food packaging include Tupperware-style lidded containers, sealed pouches and laminated containers. It's also worthwhile to include a tamper-resistant aspect to the packaging when applicable, so customers will be reassured the product is safe.
It's important to present food packaging in a way that will appeal to customers. Some options to improve consumer appeal include a stylish logo or design, nutritional information of the food on the packaging, and highlighting important unique factors like "all-natural" foods. It's also important to include a notice that shows that your product is FDA-approved, so potential consumers will know it is safe to eat.
You can hire professionals to help draw up a workable food packaging design. With their help, you can move product much faster, as the food advertises itself. It's possible to design food packaging internally, but it's best turned over to an experienced marketer for maximum effectiveness. To keep costs down, purchase generic food packaging and then simply attach a label with the unique design on them.